Just ask the good folks at Bacardi, who came up with this gem of an ad campaign aimed at women. The premise? If you want to look good, take an ugly girlfriend of yours out with you - for a shopping spree, to a club, etc.
So. Much. Hate.
As always, the good folks at Shapely Prose - this time it's Sweet Machine - do a stately smackdown of this revolting campaign.
Seeing stuff like this is so disheartening when you're: a) trying to be positive about your body, and b) trying to spread the word about body positivity for all women. But it just makes me angry enough to keep trying. Because I am so sick. and. tired. of being told that my only value as a human being is how much I weigh, or how big my breasts are, or my ability to attract a man. For fuck's sake! My Creator put me on earth to do more than that.